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Ultimate YouTube video ideas for the DJ and/or Music Producer 2020

Ultimate YouTube video ideas for the DJ and/or Music Producer 2020

Written by: Dexxter Clark, 20-12-2019
If you are looking for advice on how promote yourself as DJ producer by starting a youtube channel in 2020, you are in the right place.
In this article: What are the best video topics ideas for a DJ music producer YouTube channel: what works well and what doesn’t.

Determine target audience first

New channels grow quickest when they target a specific niche and audience.
I made the mistake of having a channel that is too broad: about both music production and DJing.
I thought at the time it was specific enough, but it turned out not to be.

It’s helpful to specify in great detail who your target audience is.
For me: it’s the 32year old male music producer at the beginning of his music production career.
One or two kids and a wife.
He does this next to his day time job, and struggles to make ends meet

But who is your target audience?
Your fans? or other DJs or producers?
Is that the people who you want to buy your songs, or your music production courses?

The problem with being too broad is you won’t resonate with no one and no one will consume your content or product

If you produce music you might be inclined to define your audience as the whole world or music lovers.
You are producing in a specific music genre, that your first niche.
Second, you probably have a probably young audience.
My mother probably won’t listen to Techno for example.

The problem though with being too specific: you might get bored quickly with making the content.
You are burned out and gonna resent the content you make.

So, the challenge is to find the sweet spot with being specific enough, but not too specific that you loose interest.

If I have a video topic idea, use the target audience as a filter.

Video topic ideas


What would be great topics for music producers?

Reviews

Do reviews of software and hardware.
If you focus on DJing, make sure you get your hands on DJ equipment to review.
Maybe you can make a deal with a store in the area to borrow new equipment when it comes to market.

Contacting Pioneer doesn’t really help, I tried that already.
Pioneer is industry leader, so they are not so eager to join your little club.
But maybe the competition is…

You can also take a look at DJ related software.
There are lot’s of different software packages out there, from Rekordbox, Algoriddim DJ to Mixed In key.

There is a also a ton of software to review if you are a music producer.
Not only DAWs, but also plugins, room acoustic tuning software … the list is endless.

Tutorials

If music producers want to know something, they search Youtube (same for DJs b.t.w.).
Youtube has the advantage over Google as a search engine, that the results are visual and audible.
You can exactly see which button to push and how music should sound after you pushed it.
There is no medium that can compete with video for tutorials.

I talk from experience here when I say that Youtube is pretty saturated with music production and DJ tutorials.
You start in a competitive space. 

To get a quick start, it helps to be a famous producer, have a unique angle, be a hot girl or be extremely likable.

A music channel

A lot of people listen to music on Youtube.
You can start a YouTube channel with your own music.
For a small music producer this can be an ideal way to promote it.
That means you have to produce music on a weekly (or daily basis).
Since even the biggest producers sometimes don’t produce that much, it can be tricky!

Gathering watch time minutes is pretty difficult when songs are only 3 minutes long.
Session watch time however can be very high if viewers use the playlists you made.
Watch time minutes is the amount of minutes that people watch your video.
If people watch 5 minutes of an 8 minute video, the amount of watch time minutes is 5.
Watch time minutes is the most important metric for YouTube to determine quality.
If people watch more, the content must be good, so it is suggested to more people.

The production of the video content for a music channel is fairly easy.
You don’t need to write a script, you don’t have to record anything and editing is easy and quick.
Creating graphics for these channels you can do with Adobe After Effects or Apple’s Motion.
Once you have developed the graphics in those programs, you can reuse them for other songs.
You can make multiple videos in a day and plan ahead for the next month or so.

There are big music channels that post music of small producers.
Getting to a point that it actually attracts enough producers to send in their own music however, is quite a challenge I think.
You need to upload daily for this type of channel.

I think you have to have an existing audience first to leverage them to send in the songs for the channel.
Once you have the channel up and running, it won’t be much of a hassle to convince other producers to send in their music.

Copyright strikes are an ever lurking danger for a music channel like this.
If you take content from other music producers, there is a statistic certainty that someone sends in a song that was made by someone else, has not the proper rights to distribute the song, or decides to release the song with a label after your upload.

Since copyright strikes are severe penalties that can cost you your Google account with all your YouTube channels, running a music channel as your only source of income is just plain stupid.

Downloading videos (for the audio) from Youtube is possible via third party solutions, but borderline illegal and difficult to say the least if you don’t want to get a virus on your computer.

Putting your DJ mixes on Youtube as a DJ is a bad idea.
Believe me, I tried.
You can’t upload any commercial music, which makes it a no go area.
The DJs that upload their mixes (mr. Belt & Wezol for example), risk the copyright strikes for very single video.
If not immediately, then somewhere in the future.

Vlogging

The space of vlogging DJs is fully covered with channels like Laidback Luke and Martin Garrix.
Those are some big names to compete with as a small DJ.
But there are not a lot of vlogging channels that cover the career of becoming a music producer.

It can be difficult to keep your vlog interesting.
You need to have interesting material every week or every day.
Most of the career of a music producer is sitting behind a computer, and have meetings that you can’t film.

But how do you keep your vlog interesting then?
That is a good question!
So much that I wrote a whole chapter about it in my book: “what big Tubers don’t tell you”.

The book has optional downloads for DJs and music producers.
But also answers questions like: 
-how to grow a Youtube channel
-how to get more subscribers
-and how to make money with youtube.

You can check it out here: What big YouTubers don`t tell you (click on the link for more info)

video transcription

If you are looking for advice on how promote yourself as DJ producer by starting a youtube channel, you are in the right place.
In this article: What are the best video topics ideas for a DJ music producer YouTube channel, what works well and what doesn’t.

Determine target audience
Let’s first talk about target audience.
New channels grow quickest when they target a specific niche and audience.
I made the mistake of having a channel that is too broad: about both music production and DJing.
I thought at the time it was specific enough, but it turned out not to be.

It’s helpful to specify in great detail who your target audience is.
For me: it’s the 32year old male music producer at the beginning of his music production career.
One or two kids and a wife.
He does this next to his day time job, and struggles to make ends meet

But who is your target audience?
Your fans? or other DJs or producers?
Is that the people who you want to buy your songs, or your music production courses?

The problem with being too broad is you won’t resonate with no one and no one will consume your content or product

If you produce music you might be inclined to define your audience as the whole world or music lovers.
You are producing in a specific music genre, that your first niche.
Second, you probably have a probably young audience.
My mother probably won’t listen to Techno for example.

The problem though with being too specific: you might get bored quickly with making the content.
You are burned out and gonna resent the content you make.

So, the challenge is to find the sweet spot with being specific enough, but not too specific that you loose interest.

If I have a video topic idea, use the target audience as a filter.

Video topic ideas
What would be great topics for music producers?

Reviews
Do reviews of software and hardware.
If you focus on DJing, make sure you get your hands on DJ equipment to review.
Maybe you can make a deal with a store in the area to borrow new equipment when it comes to market.

Contacting Pioneer doesn’t really help, I tried that already.
Pioneer is industry leader, so they are not so eager to join your little club.
But maybe the competition is…

You can also take a look at DJ related software.
There are lot’s of different software packages out there, from Rekordbox, Algoriddim DJ to Mixed In key.

There is a also a ton of software to review if you are a music producer.
Not only DAWs, but also plugins, room acoustic tuning software … the list is endless.

Tutorials
If music producers want to know something, they search Youtube (same for DJs b.t.w.).
Youtube has the advantage over Google as a search engine, that the results are visual and audible.
You can exactly see which button to push and how music should sound after you pushed it.
There is no medium that can compete with video for tutorials.

I talk from experience here when I say that Youtube is pretty saturated with music production and DJ tutorials.
You start in a competitive space.

To get a quick start, it helps to be a famous producer, have a unique angle, be a hot girl or be extremely likable.

A music channel
A lot of people listen to music on Youtube.
You can start a YouTube channel with your own music.
For a small music producer this can be an ideal way to promote it.
That means you have to produce music on a weekly (or daily basis).
Since even the biggest producers sometimes don’t produce that much, it can be tricky!

Gathering watch time minutes is pretty difficult when songs are only 3 minutes long.
Session watch time however can be very high if viewers use the playlists you made.
Watch time minutes is the amount of minutes that people watch your video.
If people watch 5 minutes of an 8 minute video, the amount of watch time minutes is 5.
Watch time minutes is the most important metric for YouTube to determine quality.
If people watch more, the content must be good, so it is suggested to more people.

The production of the video content for a music channel is fairly easy.
You don’t need to write a script, you don’t have to record anything and editing is easy and quick.
Creating graphics for these channels you can do with Adobe After Effects or Apple’s Motion.
Once you have developed the graphics in those programs, you can reuse them for other songs.
You can make multiple videos in a day and plan ahead for the next month or so.

There are big music channels that post music of small producers.
Getting to a point that it actually attracts enough producers to send in their own music however, is quite a challenge I think.
You need to upload daily for this type of channel.

I think you have to have an existing audience first to leverage them to send in the songs for the channel.
Once you have the channel up and running, it won’t be much of a hassle to convince other producers to send in their music.

Copyright strikes are an ever lurking danger for a music channel like this.
If you take content from other music producers, there is a statistic certainty that someone sends in a song that was made by someone else, has not the proper rights to distribute the song, or decides to release the song with a label after your upload.

Since copyright strikes are severe penalties that can cost you your Google account with all your YouTube channels, running a music channel as your only source of income is just plain stupid.

Downloading videos (for the audio) from Youtube is possible via third party solutions, but borderline illegal and difficult to say the least if you don’t want to get a virus on your computer.

Putting your DJ mixes on Youtube as a DJ is a bad idea.
Believe me, I tried.
You can’t upload any commercial music, which makes it a no go area.
The DJs that upload their mixes (mr. Belt & Wezol for example), risk the copyright strikes for very single video.
If not immediately, then somewhere in the future.

Vlogging
The space of vlogging DJs is fully covered with channels like Laidback Luke and Martin Garrix.
Those are some big names to compete with as a small DJ.

But there are not a lot of vlogging channels that cover the career of becoming a music producer.

It can be difficult to keep your vlog interesting.
You need to have interesting material every week or every day.
Most of the career of a music producer is sitting behind a computer, and have meetings that you can’t film.

But how do you keep your vlog interesting then?
That is a good question!
So much that I wrote a whole chapter about it in my book: “what big Tubers don’t tell you”.

The book has optional downloads for DJs and music producers.
But also answers questions like:
-how to grow a Youtube channel
-how to get more subscribers
-and how to make money with youtube.

You can check it out here: http://www.dexxterclark.com/book-tube

If you are serious about music production and want to take it to the next level,
download my free music production e-book.
Besides information about music production basics and computers for music production, the book gives also a unique perspective on the world of DJs and music producers.

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photo author dexxter clark
Dexxter Clark
Music Producer / YouTuber

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